Google x Chromebook
It's Switching Time
VIEWS
160m
ENGAGEMENTS
2.1m
SOCIAL CONVERSION
+42%
A multi-season campaign starring top Creators and celebrities telling viewers why they made the switch to Chromebook.
The Challenge
Convince consumers to ditch their old laptops in favor of the more streamlined Google Chromebook.
Our Approach
We brought the benefits of switching to Chromebook to life by showing Creators and celebs leveling up their passion projects and side hustles with the power of Chromebook.
The Results
Social conversation increased by 42% in the campaign period. It was the most talked-about campaign for Chromebooks (ever) with coverage in over 20 major press outlets including Fast Company and Forbes.
Behind the Scenes
In a new campaign with Google, pop culture’s resident scientist Bill Nye breaks down why we have such a hard time letting go of something.
