01/10/19

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Portal A + Wheelhouse Entertainment

Today, we’re very proud to announce a partnership that marks a new chapter for Portal A.

We are thrilled to be going into business with Wheelhouse Entertainment, a powerhouse media and entertainment venture founded in 2018 by one of the entertainment world’s most widely respected TV producers, Brent Montgomery.

Read the announcement in The Hollywood Reporter and Adweek.

From our first meeting with Brent, it was clear that he was the type of fearless and relentlessly motivated leader we needed in our corner. As we learned more about the world conquering plans for Wheelhouse, and got to know the best-in-class leadership team he was assembling –including bringing in Jimmy Kimmel as a partner in Wheelhouse– we know this was the type of partnership that would propel Portal A to new heights.

As part of this deal, Wheelhouse will be making a strategic investment in Portal A and taking a minority stake in the company. Portal A will remain independent; and the bootstrapped, underdog mentality that has defined this company over the past decade will continue to be our north star.

This deal will supercharge Portal A in a few important ways. With Wheelhouse’s leadership team behind us, we will grow our footprint nationally and expand our offering to our clients and partners. New connections to talent, network buyers, and leading brands will add jet fuel to our efforts. Brent and his team’s mentorship will allow the three of us, and our entire team, to set our sights even higher.

The vision for Portal A remains unchanged, but the future is brighter than ever before. The mission of this company is to create premium, breakthrough entertainment for a new generation of viewers – and we are so fired up to be doubling down on that mission alongside our new partners at Wheelhouse.

Here’s to big dreams in 2019 and beyond. Let’s do this!

Zach, Kai, and Nate

01/08/19

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NOW HIRING: Copywriter (Los Angeles)

Portal A is an award-winning digital studio that develops, produces, and distributes video built for the digital age. We are independent with offices in San Francisco and Los Angeles.

At Portal A, we produce breakthrough entertainment with the best talent on the internet for the biggest brands in the world – YouTube, Google, Lenovo, Amazon, Clorox, and more. Our in-house team of creatives, strategists, talent experts, producers, editors, and more push each other to produce our best work with each new project. We take on huge challenges, create without fear, and learn new things constantly.

We are looking for a full-time Copywriter to join our kickass team in our downtown Los Angeles office. The right candidate is creative, versatile, curious, and eager to work on the cutting edge of branded content.

Responsibilities

Wordsmithing. Demonstrate your mastery of mechanics, interpret creative direction, and adapt points from briefs into persuasive copy that’s stylish and smart. This includes everything from pitch decks, show bibles, creative treatments, on-screen graphics, social copy, and more.
Versatility. Adapt your writing voice to suit the task at hand. We work with a huge array of talent and create videos that range from humorous to heart-pumping to informative. Copy should reflect this.
Swiftness. Write with precision and speed when we’re up against a deadline.
Ingenuity. Bring creativity to your copywriting, but also to all aspects of your day-to-day. Attend brainstorms, share ideas, and work with the creative team to develop video concepts.
Alacrity. Be a team player, ready to fill in wherever needed on any step of the creative process. Take the opportunity to help out peers with writing whenever it arises.
Commitment. Hold yourself and your work to standard of excellence. Possess an attention to detail and drive to succeed.

 

Skills/Qualifications

You have 1-3 years experience. You’ve cut your teeth on branded/agency work and feel comfortable writing client-facing copy in a range of formats.
Your toolbox is well-appointed. You’re a master of your craft and easily switch between different tones and styles when your various projects call for it. You write with intention, clarity, and style.
Creativity is in your DNA. From word choice to syntax to the ideas you throw out in a brainstorm, you’re always finding ways to infuse to infuse unexpected imagination into your work.
You’re excited to work with world-class brands. Some of the most fascinating creative work in the last century has come from the world of advertising. You have a respect for the field and a desire to innovate for our client partners.
You know your way around the internet. Your understanding of the digital ecosystem, content formats, platforms, and key players informs your work and keeps it fresh.
You’re never finished learning new things. You’re ready to dive in, make the most of your talent, and be challenged. You’re a copywriter at heart but motivated to explore all aspects of the creative process.

A few of the benefits of working at Portal A

• Our team is fun, curious, full of creativity and optimism, with a strong desire to innovate
• Our office environment is flexible, autonomous, focused, and collaborative
• Our team structure is flat and non-hierarchical, with opportunities to grow into leadership and contribute at various layers of the process
• We offer competitive salary, comprehensive benefits, and generous bonuses
• Benefits include a matching 401K plan, medical, dental and vision group coverage and commuter benefits
• Flexible vacation and work-from-home policies, including multiple WFH days a month
• A casual work environment
• The chance to be at the forefront of one of the most dynamic, complex creative and strategic industries – original and commercial online video
• Office always stacked with drinks and snacks
• Weekly lunches catered on the company
• Matching charitable donations at year-end
• Fun days and outings (baseball games, concerts, volunteer days, etc.)
• The freshest Portal A swag (backpacks, hoodies, water bottles, etc.)
• Travel stipends between our LA and SF offices
• Reimbursed cell phone expenses

How to apply

Email jobs@portal-a.com with:

Your resume. Duh.
Samples of work.  At least 3, please. Writing samples should be work you’ve done for clients in the past, not spec scripts or short stories. Show us what you got.
Cover Letter. Tell us why you think you’re a fit for the role and how you heard about the position. Creativity encouraged.
Links. Show us what you think is cool on the internet. Could be your favorite YouTube video of all time, a piece of branded content that surprised you, an Instagram account you can’t get enough of, or the best article you read last year.

Please include “COPYWRITER” in the subject line of your email.

Portal A is an equal opportunity employer committed to a diverse workforce. Women, people of color, LGBTQ, veterans, and people with disabilities are strongly encouraged to apply for our open positions.

01/08/19

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NOW HIRING: Senior Creative (Los Angeles)

Portal A is an award-winning digital studio that develops, produces, and distributes video built for the digital age. We are independent with offices in San Francisco and Los Angeles.

At Portal A, we produce breakthrough entertainment with the best talent on the internet for the biggest brands in the world – YouTube, Google, Lenovo, Amazon, Clorox, and more. Our in-house team of creatives, strategists, talent experts, producers, editors, and more push each other to produce our best work with each new project. We take on huge challenges, create without fear, and learn new things constantly.

We are looking for a full-time Senior Creative to join our kickass team in our downtown Los Angeles office. The right candidate is ambitious, collaborative, and an expert on all things digital entertainment.

Responsibilities

Creativity & Vision. Come up with big, adventurous ideas for video campaigns across genre and platforms. Take that vision and turn it into practice, manage the creative process for a project from start to finish.
Leadership. Uphold that vision with confidence as you collaborate with other departments. Listen effectively and use the expertise from different departments to inform your work.
Communication. Write with intention, clarity, and style for creative pitches, treatments, creative bibles, scripts, and more. Speak with authority and enthusiasm to share your ideas and perspective.
Composure. Represent Portal A in external meetings, calls with clients, on set, and while working with outside parties (talent, influencers, writers, directors).
Adaptability. Possess a can-do spirit and eagerness to jump in on any step of the process. Help out peers with copywriting, brainstorm creative solutions to unexpected problems, and swing at curveballs.
Decisiveness. Make creative decisions with conviction, especially under pressure.

Skills/Qualifications

You have 6-8 years experience. You’re no stranger to developing and creating branded video in the digital space. You’ve encountered challenges, learned from them, and bring that perspective to your work. On set experience or previous work with influencers is a plus.
You are a creative thinker with a unique voice. You pitch ideas that are weird, unique, huge, and sometimes impossible. You can absorb a brief and strategic data, process it all, and come up with something high concept, smart, and inventive.
You’re great on paper and in person. You’re a strong and capable writer. You communicate ideas and complex concepts with ease (and little jargon). You can pitch like a pro, lead a great meeting, and collaborate well with others.
You are competent AND curious.  From the state of the industry to the tools you need to create exceptional work, you know your shit. But even with all that knowledge, you’re still always trying to discover new things to stay ahead of the curve.
You live and breathe internet culture. You can speak to shifts and trends in the world of social video. You’ve been the latest video, post, or meme before any of your friends. You understand how to tailor a single message for a variety of platforms and formats.
You’re ready to build something. You get invested in your projects, workplace, and colleagues. You feel passionate about building a world-class team and business through impactful creative work.

A few of the benefits of working at Portal A

• Our team is fun, curious, full of creativity and optimism, with a strong desire to innovate
• Our office environment is flexible, autonomous, focused, and collaborative
• Our team structure is flat and non-hierarchical, with opportunities to grow into leadership and contribute at various layers of the process
• We offer competitive salary, comprehensive benefits, and generous bonuses
• Benefits include a matching 401K plan, medical, dental and vision group coverage and commuter benefits
• Flexible vacation and work-from-home policies, including multiple WFH days a month
• A casual work environment
• The chance to be at the forefront of one of the most dynamic, complex creative and strategic industries – original and commercial online video
• Office always stacked with drinks and snacks
• Weekly lunches catered on the company
• Matching charitable donations at year-end
• Fun days and outings (baseball games, concerts, volunteer days, etc.)
• The freshest Portal A swag (backpacks, hoodies, water bottles, etc.)
• Travel stipends between our LA and SF offices
• Reimbursed cell phone expenses

How to apply

Email jobs@portal-a.com with:

• Your resume. Duh.
• Samples of work.  At least 3, please. Maybe it’s a branded video you’re especially proud of or the best deck you ever made. Show us what you got.
• Cover Letter. Tell us why you think you’re a fit for the role and how you heard about the position. Creativity encouraged.
• Links. Show us what you think is cool on the internet. Could be your favorite YouTube video of all time, a piece of branded content that surprised you, an Instagram account you can’t get enough of, or the best article you read last year.
Please include “SENIOR CREATIVE” in the subject line of your email.

Portal A is an equal opportunity employer committed to a diverse workforce. Women, people of color, LGBTQ, veterans, and people with disabilities are strongly encouraged to apply for our open positions.

12/06/18

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YouTube Rewind 2018: Everyone Controls Rewind

In Rewind 2018, the Power Is With Creators and the YouTube Community

Entering its seventh year, and with over one billion views, YouTube Rewind has emerged as one of the most anticipated traditions on the internet.

Each year, Rewind brings together twelve months of trends, stars, music, and memes in a single video that serves as a time capsule for what matters most on YouTube. It’s a fireworks display of digital culture and a can’t-miss event that draws the attention of fans from around the world.

Having partnered with YouTube on Rewind since the first iteration in 2011, the project holds a special place in our hearts. The scale has grown, but the core principle remains the same – celebrate the amazing creativity on the platform, and remind the world of what an incredible place YouTube has become.

The YouTube community has always been front and center in Rewind, but this year, we took this collaboration to new heights – by handing over the reins to Creators and fans to decide what should be in Rewind 2018.

The result is a video that reimagines the biggest memes and trends of the year, but also breaks new ground on what Rewind can be. This year, in addition referencing mega hits like Fortnite, Drake’s “In My Feelings” challenge, and K-Pop sensation BTS, Rewind 2018 pays tribute to groups that form the core of YouTube – from educators on the platform to the LGBTQ community to the powerful women of YouTube.

WATCH: YouTube Rewind 2018: Everyone Controls Rewind | #YouTubeRewind

As always, the production of Rewind was a white knuckle roller coaster ride that took us around the world and back. When all was said and done, we had partnered over 100 YouTube Creators, animators, viral stars, and celebrities, representing over 25 different countries, with 17 shoot days spread across Rio De Janeiro, Seoul, London, Abu Dhabi, Los Angeles, Chicago, and more.

Needless to say, Rewind is a herculean task, and none of it would be possible without the incredible efforts and leadership from our partners at YouTube – whose ambitious and adventurous spirit matches our own – and the amazing roster of YouTube Creators, who are the ones that make this project sing. The unsung heroes behind the making of Rewind – the production crew – worked tirelessly to bring the Rewind vision to life, and brought ingenuity and innovation at every step of the process. Thank you.

Meet the team behind YouTube Rewind 2018 below and watch the Behind the Scenes video.

We are so grateful for the opportunity to bring Rewind to a worldwide audience, and refresh the format in 2018 with the voice of the community itself. We say this each and every year, but we hope you love watching as much as we loved making it.

The Portal A Team

***

YOUTUBE REWIND 2018 PRODUCTION CREDITS

YouTube Rewind 2018 Produced by Portal A

Music Composed by The Hood Internet
VFX by Bubba’s Chop Shop
Design by Hook
Social by Matte Black

Creative Director: Kai Hasson
Executive Producers: Zach Blume, Nate Houghteling
Director: Jackson Adams
Project Directors: Savana Vagueiro da Fonseca, Emma White
Head of Talent: Brittani Kagan
Talent Producers: Kelly Egan, Ellie Loarca, Meg Schmidt, Ria Madon
Head of Production: Elyse Preiss
Lead Producers: Kady Kamakate, Eduardo Castro Fonseca, Kenji Green
Lead Editor: Arturo Morales
Assistant VFX / Editor: Bee Rhodes
Writers: Erin Schmalfeld, Sam Jackson, Josh Hallman
Project Manager: Grace Emery
Production, Talent Coordinators: Moriah Grant, Karen Janssen, Melissa Vasquez
Strategy: Matthew Ward, Chin Lu, Becca Canote
Design: Tess Hannel, Angela Chang

LOS ANGELES KEYS
Production Managers: Christina Argyres, Carolyn Mao
Office Production Assistant: Analiese Franklin
AD’s: Kate Alden, Caitlin Magarity, Lexi Kirsch
Directors of Photography: Jess Dunlap, Laura Jansen
Steadicam + Camera Operators: Bryant Swanstrom, Alan Gwizdowski, Herbie Wei
Photographer: Elyse Frelinger
Gaffers: Ron Arredondo, Albert Gonzalez, Daniel Paz
Key Grips: Sean Hunt, Joel Bezemer, David Gonzales, Brant Beland
Production Designer: Christian Stone
Art Director: Elie Kaya Stone
Wardrobe Stylist: Emily Moran
Key Hair & Makeup Artist: Sherita Garcia
Special Effects Supervisor: Rene Diamente
Stunt Coordinator: Jessica Harbeck
Choreographer: Hokuto Konishi

SEOUL KEYS
Local Producer: Mimi Lee
Local Production Manager: Sol Jung
1st AD: Minji Kang
Director of Photography: Sam King
Gaffer: J.J Jung
Production Designer: Ahn Jeongim
Wardrobe Stylist: Euiyoung Choi
Hair & Makeup Artists: Hanseok Hong, Unyeong Oh, Soyeon Lee

LONDON KEYS
Local Producer: Lucy Trendle
Local Production Manager: Chloe Byatt
1st AD: Andrew Potter
Director of Photography: Harvey Glen
Gaffer: James Canavan
Production Designer: Chris Williams
Wardrobe Stylist: Sarah Marie Collins
Hair & Makeup Artists: Amber Childs, Sophia Cox

RIO DE JANEIRO KEYS
Local Producer: Shanti Correa
Local Production Managers: Marcela Alves, Shana Salazar
1st AD: Nicole Pelosi
Director of Photography: Alan Gwizdowski
Gaffer: Aridalto Manhães
Production Designer: Nathalia Siqueira
Wardrobe Stylist: Evelyn Branco
Hair & Makeup Artist: Luiz Gaia

CHICAGO KEYS
Director of Photography: Alan Gwizdowski
Gaffer: Jacob Joiner
POST PRODUCTION KEYS
Editor: Andy Young
VFX Team: Ian Nelson, Ben Silverman, Trevor Bulger, Josiah Reeves
Editor, Additional VFX: Pierce Wilson
Color Correction: Aaron Hayden
Sound Design & Mix: Shasha Mandel, Cody Skully

10/15/18

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Holy Streamys!

We’re so happy to share that the Portal A team took home trophies in 2 of the 4 categories at the Streamy Brand Awards!

For eight years, the Streamy Awards have been widely recognized as the leading awards ceremony in the world of digital entertainment. The inaugural Streamy Brand Awards at the NewFronts honors brand content and creativity specifically.

To kick the night off, New Year, New Me won Best Influence Campaign. A huge thank you to Rudy Mancuso, Stephen Curry, and the amazing teams at Brita and Google.

Making it twice as nice, our Upside Down Challenge with Hannah Hart won Best Branded Video. Thank you to the teams at Glad and Google for bringing this one to life!

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