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June 18, 2026

MLB Players Studio

We’re fired up to announce the launch of the MLB Players Studio with the Major League Baseball Players Association 💪

Athletes are taking their stories directly to fans and the MLBPA is leading the charge with the MLB Players Studio, a new content platform for athlete-led original programming and brand partnerships.

“As part of this new entertainment project, MLB Players Studio has tapped award-winning content company Portal A, to develop and produce a slate of original series that will be distributed across YouTube, Instagram, and TikTok via MLB Players, Inc. and athlete-owned channels.”

“The power in sports media is shifting towards the players, as athletes are owning their audience like never before,” said Portal A Co-Founder Nate Houghteling. “We’re thrilled to work with MLB Players, Inc. to connect MLB players directly with fans through authentic storytelling and original formats.”

The Drum

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