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Carmelo Anthony x Hoodie SZN

Don’t Call It A Comeback

Showcasing the lifestyle and passions of one of the NBA's most interesting men, Carmelo Anthony.

The Challenge

Re-introduce Carmelo Anthony to a new audience on YouTube and program his channel with content that connects to passions.

The Approach

We launched Melo’s channel with a slate of original series, weekly vlogs, and live interviews to bring Melo's fans into his world.

The Result

With the relaunch of the Melo channel, subscribers grew by 60% within a month, with views increasing by 2000% and watch time by 2400%.

NBA Comeback King Carmelo Anthony Slays YouTube Video

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