Lenovo x Quest for the Impossible
An adventure across IRL and virtual realms
Pieces of Content
100+
Engagements
700k+
Views
15m+
Two of the biggest gaming creators in the world. One medieval castle. An epic showdown for the throne π
Brand Film
The Challenge
Lenovo and Intel tasked Portal A with creating a larger-than-life internet spectacle that shook the gaming world while showcasing the Lenovo Legion 7i, inspiring gamers to reach their own impossible.
The Approach
Fueled by the insight that 72% of Gen Z enjoys social interaction while gaming, we created a campaign that invited gamers worldwide to participate alongside their favorite creators in a virtual castle universe.
The Results
Across 100+ pieces of content, we reached over 15m viewers and over 700k social engagements, including over 600k livestream views and 278k watch hours overall.
