YouTube Rewind: The Ultimate 2016 Challenge
Portal A & YouTube Are Back At It With The Biggest Rewind Yet
For the past few years, our team has had the honor of helping to bring the vastness of YouTube to life through the epic year-end video, YouTube Rewind.
Rewind is a tribute to all the culture-defining moments, memes, trends, stars, creators, and music that took hold on YouTube over the last twelve months. YouTube occupies a very special place in our heart, and every year, we are floored by the limitless creativity and ingenuity of the community. We are so proud to showcase this amazing platform with Rewind.
In 2016, viral challenges dominated the YouTube charts. There was the Running Man Challenge, the Mannequin Challenge, the Pokemon Challenge, the 100 Layer Challenge, the Backpack Challenge, and the Silver Flamingo Challenge (that last one’s not real). YouTube Rewind 2016: The Ultimate Rewind Challenge was not only the perfect title for the video, but also the perfect description for how this year’s Rewind came to life.
Our approach to this year’s production is best summarized by the immortal words of Rihanna: Work, Work, Work, Work, Work, Work.
Over the course of many months, we watched a (truly) insane amount of YouTube videos; created a soundtrack featuring six of the year’s most influential pop songs; collaborated with 200+ of the world’s most dazzling YouTube Creators, viral stars, and mainstream celebrities from around the globe; produced far and wide, from Japan to Mexico to London to Los Angeles; featured footage from 18 different countries; and spent countless late nights in the editing booth to weave it all together seamlessly. We owe a huge debt of gratitude to a dream team of producers and crew around the world who poured their blood, sweat, and tears into making this project a reality, and to the incredible team at YouTube who has the vision to bring this special project to life.
We hope you enjoy watching Rewind as much as we enjoyed making it – and if you don’t understand every single reference, don’t beat yourself up about it, it’s a big internet out there (and remember, there’s always next year).
Your friends at Portal A