The most rugged round of golf ever played. All from the bed of a truck.
We brought together @General Motors and YouTube supergroup @Good Good Golf to create The Great American Golf Adventure – transforming the all-electric GMC Sierra EV AT4 into Good Good’s tee box and the backcountry of Wyoming into an off-road golf course, with custom-designed holes and the full round played from the bed of the Sierra.
The series features 20+ pieces of content across GMC and Good Good channels and is one of our boldest creative and production undertakings to date.
A gigantic shout-out and thank you to all who brought this one to life:
GMC
Sean Poppitt
Nicole Schmitz
Lucy Tate
Jessica Wang
Mike Kirbitz
RHD: Dean Nichols, Richard Janssens, Mike Wood
GOOD GOOD
Colin Ross
Max Putnam
Cade Zarnowski
Luis Hinojos
Logan Spence
Matt Kendrick
Jeffrey Lefkovits
Davis Holman
PORTAL A
ECD: Kai Hasson
Director: Jackson Adams
EP: Elyse Preiss Zach Blume
Project Management: Sara Lee, Michelle Farhang
Strategy: Liz Galvao, Adi Rajvanshi
Talent: Jeb Barnett, Brittani Kagan Ren
Design: Angela Chang
Production: Brad Simpson, Elyse Preiss, Sherry Shi, Nikki Bustos, Jen Dunlap, Alan Gwizdowski, Justin Jung
Post Production: Kyle Tisdel, Art Morales, Sam Valenti, Austin Krier, Ryan McNeal