"Nice Package"
A slew of stars offered to show off their Packages and O-faces for one of our most risque projects to date. The scandalous videos were covered on the homepages of Mashable, Buzzfeed, HuffPo, and Jezebel, generating 1 million views for the brand and an endless trail of controversy.
Press Coverage for Nice Package and O-Face
That Ballsy Hilarious Make-Up Ad Shows Women Ogling Men's Bulges"
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Daily Mail
Benefit's Ballsy Mascara Ad Touts Nice Packages"
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Mashable
Mascara Ad Puts Male Private Parts Front and Center"
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Huffington Post
Vinny Guadagnino & Simon Rex Get Cocky in Mascara Ad"
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Perez Hilton
Bizarre Ad Equate A Good Mascara to a Big D***"
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Jezebel
Can't Wait For Mascara From Vinny Guadagnino's Crotch"
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Cosmopolitan
Secret to Selling Mascara is Apparently Man Bulges"
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BuzzFeed
Jersey Shore Star Shows Off Package in Cosmetics Spot"
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Adweek
NSFW Nice Package
The Launch
