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April 28, 2025

Happy Birthday YouTube

YouTube turns 20 this week 🎂 🎂 🎂

Our friends at YouTube tapped Portal A to create their 20th anniversary video and we were honored to get the call.

April 11, 2025

We’re Blushing

“While most agencies scramble to aggregate creator reach and optimize for impressions, Portal A has spent 15 years building a different approach.

April 11, 2025

A Night of Shorts

A Night of Shorts featured a lineup of 5 films created by some incredibly talented members of our team:

April 11, 2025

Quest for the Impossible

Two of the biggest gamers in the world. One medieval castle. An epic showdown for the throne. 🏰

March 5, 2025

Top Gen Zers to Watch

We’re very proud of our very own Jeb Barnett for being named to Ad Age’s Gen Zers to Watch. See the full class.

 

 

February 10, 2025

Introducing Fault Lines

We’re happy to introduce Fault Lines, the new documentary feature from Nate Houghteling and Portal A.

Previously on...

The Drive-Thru Creator Problem

Shots. Fired. Zach Blume on why you shouldn’t trade quality for scale, and the value of investing in high quality content and long term partnerships.

Read in Tubefilter.

We’re in a State of Pride as a GLAAD Awards nominee

Feeling ALL the feels as STATE OF PRIDE is a GLAAD Awards nominee for Outstanding Documentary along with 5 other incredible films.

How Portal A Found Success Bypassing the Traditional Agency Model

Kicking off a new decade with this Business Insider profile of Portal A and our started-from-a-basement story. From White Collar Brawler, to Rewind, to Wheelhouse, to Stephen Curry, and much more.

How Carmelo Anthony Slays YouTube Video

Great piece on our partnership with the Comeback đź‘‘, along with our general approach to, you know, slaying YouTube. Read the interview with Arif and Asani.

Unboxing the new #Pixel4

The Pixel x Pizza collab the internet was looking for: MUKBANG THE MOVIE!  (Josh Peck), “THEY LAUGHED AT MY SUPERPOWERS” (King Vader), and TOO BIG TO EAT? (The Merrell Twins).

Cheers! Salud! L’chaim!

Raising our glasses to SEASON 2 of #BreakTheIce starring the only host to do it backwards and in skates Adam Rippon, and brought to you by our friends at Ketel One. Read the news in The Drum.

Bill Nye x Chromebook

Our latest with the brilliant team at Chromebook, featuring none other than America’s Science Guy @BillNye, is all about the science and psychology of switching. Fast Company with the scoop.

So much ❤️ for this one

Our team is proud to be teaming up with The Ad Council and some of our favorite artists Hayley Kiyoko, Amine, Christina Perri, and Lindsey Stirling on this important mental health initiative.

Competitive Poke Bowl Making with Grace & Glad

OK so not technically a sport (yet), but our latest collaboration with Glad (the brand that brought you the upside-down Burrito Challenge) sees YouTube star Grace Helbig making herself a meal while driving in a flatbed at 25 mph. Someone call the Olympic Committee.

Read all about our Press’n Seal adventure in Adweek.

Melo + Portal A Create #HoodieSZN

You may know Carmelo Anthony as an NBA legend and future Hall of Famer, but our new collaboration introduces him with a new title: Executive Producer. In Hoodie SZN, Melo connects with the biggest athletes in the world to learn how they prepare for greatness.

Watch Hoodie SZN on Melo’s YouTube Channel (& Subscribe!)

Odell Beckham: Football Star. YouTube Creator.

File this away in the can’t-believe-we-get-to-do-this-for-a-living category, but we’re working with Odell Beckham Jr. and our partners at Wheelhouse to launch a new YouTube channel and original series introducing fans to the man behind the headlines.

Watch the Trailer and Subscribe to OBJ’s New YouTube Channel.

Stephen and the Currys Sing Hamilton, World Rejoices

The first episode in our new series with Chef Curry for Infiniti features Stephen and his adorable daughters belting out “You’ll Be Back” on their way to get ice cream. Is that something you could be interested in? 6m viewers and Lin Manuel Miranda say yes.

Watch our new series “Life, Lived” in partnership with Infiniti.