We’re over the moon to be adding Aditi Rajvanshi to the team, as Portal A’s new Director of Strategy.
Aditi (aka Adi) is a former top partner manager at YouTube, where she helped launch and scale the YouTube Partner Program in India for 5+ years.
In recent years, she has built a consulting practice helping brands, publishers, and creators map out their digital content strategy. Some of her clients include Sesame Workshop (Sesame Street) and DotDash Meredith.
In her role, based in the Big 🍎, Adi will ensure all the content our team creates is built on a foundation of data, strategic insights, best practices, analysis of trends, and *science*.
Read the full story in Business Insider.