Anthony Edwards x Year Five
A star in the making
YouTube Views
3m+
Social Views
80m+
Subscriber Growth
86%
An inside look at Anthony Edwards all-important fifth season in the NBA, delivered in real-time exclusively on YouTube and social.
The Challenge
To anchor his re-launched YouTube channel, Anthony Edwards tapped Portal A and Wheelhouse Sports to create a new kind of sports documentary – one that would combine the production quality of Netflix with the pace of social media.
The Approach
With a clear creative vision and a nimble production approach, Portal A was able to turn around five, 15-minute episodes within days of the action it covered. The result was a series that caught the sports news cycle and galvanized fans during the season.
The Results
The show was a breakout hit by all measures, pulling in 3.5+ million views on YouTube and over 100 million on Instagram and TikTok. With each episode’s release, at least a clip or two would travel wide within the social media sports ecosystem and often landing on Sportscenter.
