Teammates of Target
Getting real in the Target parking lot
VIEWS
45m
ENGAGEMENTS
270k
POSITIVE SENTIMENT
99%
An entertainment series inspired by a viral YouTube sketch, featuring the original cast alongside NFL and WNBA greats.
The Challenge
Establish a new entertainment franchise that builds brand love and breaks through the internet noise with comedic and culturally relevant content.
The Approach
Bring the beloved Husbands of Target into the Target brand universe, featuring the original cast of characters alongside surprise stars like Matthew Stafford and A’ja Wilson.
The Results
With over 46m total views across content and very close to 100% positive sentiment, the series has been a breakthrough cultural hit for Target.
