Great American Golf Adventure
Off-road golf in a GMC truck
VIEWS
10m+
ENGAGEMENTS
100k+
PIECES OF CONTENT
30+
We went to the remote backcountry of Wyoming, playing the world’s most rugged round of golf from the bed of a GMC truck.
The Challenge
Break through the noise on YouTube and social with a major cultural moment, showcasing the GMC Sierra EV AT4 as the premium adventure vehicle.
The Approach
We built a custom golf course in the rugged American West, taking Good Good on the golf adventure of their lives with Sierra AT4s as their golf carts.
The Results
With over 8m million organic views within a few days of launch, and an overwhelmingly positive response from the fans, the campaign was a hit from day one.
