Great American Golf Adventure
Off-road golf in a GMC truck
VIEWS
18m+
ENGAGEMENTS
150k+
PIECES OF CONTENT
30+
We went to the remote backcountry of Wyoming, playing the world’s most rugged round of golf from the bed of a GMC truck.
The Challenge
Break through the noise on YouTube and social with a major cultural moment, showcasing the GMC Sierra EV AT4 as the premium adventure vehicle.
The Approach
We built a custom golf course in the rugged American West, taking Good Good on the golf adventure of their lives with Sierra AT4s as their golf carts.
The Results
With over 18m+ million views, and an overwhelmingly positive response from the fans across 150k+ social engagements, the campaign was a breakthrough hit from day one.
