Lenovo x #GamerVsWorld
An underdog vs. a gaming legend
PIECES OF CONTENT
100+
VIEWS
10m+
ENGAGEMENTS
500K+
A casual bet between gaming icons SypherPK and Typical Gamer launches a global competition to find the world's best unknown gamer.
The Challenge
Launch a new line of Lenovo Legion gaming PCs with a global content series featuring some of the most influential gaming creators in the world.
The Approach
It began with a bet and evolved into a global search series featuring hundreds of pieces of branded content across YouTube, TikTok, and Instagram.
The Results
With 10m views, 500k social engagements, and both hero videos trending at the top of YouTube, the gaming community celebrated #GamerVsWorld from challenge to showdown.
