Hey There :)
LA OFFICE
600 Wilshire Blvd, #203
Los Angeles, CA
SF OFFICE
440 9th Street, Suite A
San Francisco, CA
ALL INQUIRES info@portal-a.com
NEW WORK biz@portal-a.com
JOIN THE TEAM jobs@portal-a.com

Lenovo x #GamerVsWorld

An underdog vs. a gaming legend
PIECES OF CONTENT 100+
VIEWS 6M+
ENGAGEMENTS 500K+

A casual bet between gaming icons SypherPK and Typical Gamer launches a global competition to find the world's best unknown gamer.

The Challenge

Launch a new line of Lenovo Legion gaming PCs with a global content series featuring some of the most influential gaming creators in the world.

The Approach

It begins with a bet between SypherPK and TypicalGamer, and evolves into a global search featuring hundreds of pieces of branded content across YouTube, TikTok, and Instagram.

The Results

With 6m views, 500k social engagements, and both hero videos trending at the top of YouTube, the gaming community celebrated #GamerVsWorld from challenge to showdown.

SOCIAL CONTENT


@sypherpk

Had to put my guy @typicalgamer on blast 😂  It’s on! #fyp #gaming

♬ original sound - sypherpk
@typicalgamer

#stitch with @sypherpk Good luck! Hope the ice bath helps the bruising 🥶 #fyp #foryoupage #gaming #typicalgamer

♬ original sound - Typical Gamer

SOCIAL CONTENT