Let’s Target
A star-studded original series
PIECES OF CONTENT
120+
VIEWS
32m
ENGAGEMENTS
2.5m
For 3 seasons, Let's Target has brought together a 🔥 lineup of creators & celebs to spark new connections and bring joy to tens of millions of viewers.
The Challenge
Establish a series franchise on YouTube and use it to build brand love and loyalty.
The Approach
A standalone YouTube series, supported by a flurry of content across Instagram, Twitter, and TikTok, bringing together a must-see pair of celebrity and creator talent.
The Results
With 32M views, 2.5M social engagements, increased channel growth of 59% from Season 2 to Season 3, and Webby + Shorty Award honors, the series has established itself as a must-see social series.
