Pit Stop Tonight
The first talk show with a pit crew.
VIEWS
22m+
PIECES OF CONTENT
30+
BRAND LIFT
22%
Hosted by Subway Takes star Kareem Rahma, a high-octane interview series built for a YouTube audience.
Episodes
The Challenge
Create fandom around Toyota’s partnership with NASCAR racing with a high-octane YouTube format alongside breakthrough talent.
The Approach
We put Toyota Racing drivers in the hot seat, channeling the chaotic energy of race day into comedic bits, fast-paced conversations, and spicy hot takes.
The Results
With over 22m+ views and overwhelmingly positive fan response to season 1, the series shifted Toyota Racing from a sponsor to an entertainment destination.
