Pit Stop Tonight
The first talk show with a pit crew.
VIEWS
22m+
PIECES OF CONTENT
30+
BRAND LIFT
22%
Hosted by Subway Takes star Kareem Rahma, a high-octane interview series built for a YouTube audience.
Episodes
The Challenge
Create an original YouTube series spotlighting Toyota’s partnership with NASCAR and the lineup of Toyota Racing drivers.
The Approach
We put Toyota Racing drivers in the hot seat, channeling the chaotic energy of race day into comedic bits, fast-paced conversations, and spicy hot takes.
The Results
With over 22m+ views and overwhelmingly positive fan response to season 1, the series shifted Toyota Racing from a sponsor to an entertainment partner.
