Break the Bank
A live extravaganza on Whatnot
FOLLOWERS
+200%
LIVE VIEWERS
100k+
PIECES OF CONTENT
125+
6 days. 6 live shows. 1 hour to break the bank and win a massive prize.
The Challenge
Create a must-see live event on Whatnot designed to generate buzz in the collector community and drive new user signup on Whatnot.
The Approach
A mysterious daily game played live, with viewers breaking a glass bank filled with $400k in cards, leading to a single user winning a massive giveaway.
The Results
With 100,000 live viewers across 6 streams, 200% follower growth, and 20k new users signed up for Whatnot, Break the Bank drove intrigue and massive buzz in the collector community.
