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LEGO Brick Click

A TV Show built for YouTube
EPISODES 16
VIEWS 30m+
ENGAGEMENTS 150k+

An ensemble of LEGO® makers unleash their creative spirit inside a custom-built LEGO clubhouse, where breaking the rules is half the fun.

The Challenge

Tap into the magic of YouTube with a platform-native series format that shows how LEGO® sparks creativity and fuels ambition.

The Approach

16 episodes of absurd builds, epic challenges, and creative chaos – with magic and imagination that only LEGO® can bring.

The Results

With 30m organic views and nearly 1m in LEGO® channel subscriber growth since launch, Brick Click is breaking through to new audiences on YouTube.

Hero Content


Hero Content


Social Content


Social Content