Lyft x 5 Minutes from Home
A Talk Show for the Road
VIEWS
44m
ENGAGEMENTS
3.2m
PRESS FEATURES
100+
Meet Stephen Curry the way his friends know him.
The Challenge
Develop an entertaining interview series that shows how Lyft helps an NBA icon navigate his insane schedule.
The Approach
In this all-access documentary series, we join Stephen Curry on his way home from a game in a Lyft as he and a celebrity guest let down their guard for a candid conversation.
The Results
5MFH was the premiere series for the re-branding of Stephen’s YouTube channel, solidifying his on-screen persona beyond basketball. Wrapping two seasons, the series received 44m+ views and 3.2m+ engagements.
Behind the Scenes
Stephen Curry to Relaunch YouTube Channel With Five Minutes From Home Show Featuring His Postgame Chats With Guests
