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Google Play x Supercell

Creators take over the internet

Bringing together four mega brands for an internet takeover.

The Challenge

We set out to reach tens of millions of viewers around how Google Play and the Z Fold5 elevates the Supercell gameplay experience.

The Approach

Over 30 creators and 180 pieces of content across every platform imaginable – YouTube, YouTube Shorts, TikTok, Instagram, Snapchat, and Twitch.

The Results

Since launch, we’ve hit nearly 35M views with 1.5M unique social engagements…and counting.



Multitasking in a BIG way with my @Samsung #Galaxyzfold5  can you beat this @liv ⋆˚✿ [tech] ? #sponsored

♬ original sound - Caleb Natale

unboxing 📦 and doing the absolute most with the Samsung #GalaxyZFold5 #sponsored

♬ original sound - liv ⋆˚⊹ [tech]

is this the most ridiculous way to multitask with the Samsung Galaxy Z Fold5 powered by Android? I think so, but let's see if @Ella can come up with something even crazier #foldablephone #zfold5 #mryeester #sponsored @Google @Samsung

♬ original sound - mryeester

If you’ve ever wanted your tablet and your phone to be the same device, check out the Z Fold5. #tech #techtok #samsung #ZFold5 #clashofclans #android #imparkerburton #androidguy #sponsored

♬ original sound - Parker Burton

This phone can split into multiple screens, so you can game and check your email or text or search Google or... whatever you do! It’s the @SamsungUS Galaxy Z Fold5, and I’m playing Clash of Clans from Google Play. Check out the link in my bio. #sponsored by @Google and Android

♬ original sound - Cleo Abram