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YouTube x YouTube Rewind

The Superbowl of YouTube

The most anticipated YouTube video of the year, every year since 2011.

The Challenge

Distill a year’s worth of internet culture into a single video capturing the top trends, creators, music, and memes.

The Approach

Set to an original mashup of the year’s top tracks, we brought together hundreds of Creators globally in iconic locations around the world.

The Results

With over 1b total views and 25m social engagements, the series is an annual reminder of YouTube as a dominant force in global culture and entertainment.

There are few cultural phenomena on the scale of YouTube Rewind, a head-spinningly packed recap of the video influencers, memes and moments of the year.

More Rewinds

More Rewinds