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YouTube x YouTube Rewind

The Superbowl of YouTube
VIEWS 1B
ENGAGEMENTS 25M
GLOBAL TRENDING #1

The most anticipated YouTube video of the year, every year since 2011.

The Challenge

Distill a year’s worth of internet culture into a single video that accurately captures the year in trends, music, and memes.

The Approach

Go Big or go home. Set to an original mashup of the year’s top tracks, we bring together hundreds of Creators globally to pay tribute to the year in iconic locations around the world.

The Results

With over 1.2b total views and 24.6m total engagements, the series is an annual reminder of YouTube as a dominant force in global culture and entertainment.

There are few cultural phenomena on the scale of YouTube Rewind, a head-spinningly packed recap of the video influencers, memes and moments of the year.

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