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Whatnot x Break the Bank

A live extravaganza on Whatnot
live viewers 90,000
follower growth 200%
creator posts 125

6 days. 6 live shows. 1 hour to break the bank and win a massive prize.

Whatnot x Break the Bank


The Challenge

Create a must-see live event on Whatnot designed to generate buzz in the collector community and drive new user signup on Whatnot.

The Approach

A mysterious daily game played live, with viewers breaking a glass bank filled with $400k in cards, leading to a single user winning a massive giveaway.

The Results

With nearly 90,000 live viewers across 6 streams, 200% follower growth, and 20k new users signed up for Whatnot, Break the Bank drove buzz and intrigue in the collector community.

Social Content