Biden for President x #ImVotingFor
This time, it's personal
#ImVotingFor POSTS
100,000+
SOCIAL REACH
150m+
SOCIAL ENGAGEMENTS
7m+
A social media campaign putting the stakes of the 2020 election in human terms, encouraging people to share their heartfelt motivation for voting.
The Challenge
Our insight was that in this election, we aren't just voting for ourselves, we're voting for our loved ones and those who matter most to us.
The Approach
From Joe Biden to Mindy Kailing to Barack and Michelle Obama, we partnered with 50+ influential public figures to launch a social media challenge that would appeal to voters on a personal level.
The Result
With over 100,000 individual #ImVotingFor posts, the campaign was a social media sensation, trending #2 on Twitter nationally and reaching over 500 million impressions across Instagram and Twitter.
