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Chromebook x Making The Switch

It's Switching Time
VIEWS 160M
ENGAGEMENTS 2.1M
SOCIAL CONVERSION +42%

A multi-season campaign starring top Creators and celebrities telling viewers why they made the switch to Chromebook.

The Challenge

Convince consumers to ditch their old laptops in favor of the more streamlined Google Chromebook.

Our Approach

We brought the benefits of switching to Chromebook to life by showing Creators and celebs leveling up their passion projects and side hustles with the power of Chromebook.

The Results

Social conversation increased by 42% in the campaign period. It was the most talked-about campaign for Chromebooks (ever) with coverage in over 20 major press outlets including Fast Company and Forbes.

In a new campaign with Google, pop culture’s resident scientist Bill Nye breaks down why we have such a hard time letting go of something.

More Episodes


More Episodes


Social Content


Social Content