Clorox x Kitchen Challenges
A Gripping Campaign
VIEWS
5m
ENGAGEMENTS
300k
BRAND AWARENESS
+30%
We turned heads with epic kitchen stunts that show off the gripping power of Clorox's Glad Press n Seal.
The Challenge
Glad asked us to build awareness among casual cooks by demonstrating the product magic of Glad Press’n Seal in the most entertaining way possible.
The Approach
Who better to pull off the gravity-defying challenge of turning a kitchen upside down or taking a kitchen off road than hilarious home cooks Grace Helbig and Hannah Hart?
The Results
The campaign reached over 5 million casual chefs with a 99% positive sentiment on social, and was awarded Best Branded Content at the 2018 Streamy Awards.
Behind the Scenes
YouTuber Grace Helbig Made a Poke Bowl in a Moving Kitchen To Promote Glad Press’n Seal
