Esquire x White Collar Brawler
The little show that could
VIEWS
3.5m+
ENGAGEMENTS
100k+
PRESS FEATURES
50+
How do you take a crowdfunded web series all the way to TV? By fighting for it.
The Challenge
Ten years ago, we took a leap of faith on an idea that required it – creating a first-of-its-kind YouTube series where fans could follow the action in real-time and even train alongside the protagonists.
The Approach
The series followed Portal A co-founders, Kai and Nate, as they quit the desk life and trained for three solid months to spar in a sanctioned match in front of a live audience with the internet taking sides.
The Results
The series was a viral hit, getting media coverage in The New York Times, San Francisco Chronicle, and ESPN. A year later, we sold the idea to Esquire Network for a multiple season run.
