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Google x Pixel Creators

Pixel with the Stars

A multi-year effort launching across a wide range of celebrity and creator channels.

The Challenge

To raise awareness for the new Google Pixel phone, we teamed up an all-star lineup of top celebs and creators bring the reasons for switching to Pixel to life.

The Approach

From Gordon Ramsay to Colleen Ballinger to DJ Marshmello, we found recognizable early adopters to authentically show off the features of the new Google Pixel by doing what they do best.

The Results

Across five seasons of campaigns, 1 in 3 US millennials saw the content, generating 10m clicks to the GStore. Beyond the nearly 100m views, the campaign drove a 13% increase in purchase intent.

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