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Legion Content Program

Leveling Up with Lenovo Legion
PIECES OF CONTENT 3k+
TOTAL VIEWS 133m+
HOURS STREAMING 22k+

Catapulting awareness for new Legion products on Twitch and YouTube.

The Challenge

In a highly competitive category, prove Lenovo Legion is the most desirable device for gamers, with content featuring Twitch and YouTube's most influential Creators.

The Approach

Create a flood of digital content across YouTube and Twitch, including original games, viral challenges, unboxings, and reviews of Legion products.

The Result

With more than 133m views and over 22k hours streamed, we saw explosive growth in awareness for Legion, solidifying the brand as a category leader in gaming.

More Episodes


More Episodes


Social Content


Social Content