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Let’s Target Season 2

A Star-Studded Return
CONTENT PIECES 45
VIEWS 12.5m
ENGAGEMENTS 1.3m

Let’s Target brought together a 🔥🔥 roster of celebs and creators to celebrate togetherness...at home.

The Challenge

Establish Target as a category leader on YouTube and capture a spirit of connectedness during quarantine.

The Approach

Six YouTube episodes, and a flurry of content across Instagram and TikTok, bringing together a must-see pair of celebrity and creator talent.

The Results

With 12m+ views, 1.3m social engagements, and a 11% sentiment increase, the series brought joy and levity to viewers at home during a difficult year.

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