Google x Pokémon
Putting Viewers in the Driver's Seat
PIECES OF CONTENT
100+
VIEWS
5m+
SOCIAL ENGAGEMENTS
700k+
We teamed up with Google Play and The Try Guys to create an epic YouTube training series for Pokemon GO.
The Challenge
Create a flagship YouTube content series driving awareness for Google's partnership with Niantic and Pokémon GO.
The Approach
An interactive, choose-your-own-adventure series of 12 videos across YouTube, driving a flurry of user-generated social content and engagement.
The Results
With 5m+ views across 100+ pieces of content, the series drove over 115,000 hours of watch time, with more than 50% of viewers watching past the intro video.
