Pokémon GO
Putting Viewers in the Driver's Seat
PIECES OF CONTENT
100+
VIEWS
5m+
SOCIAL ENGAGEMENTS
700k+
We teamed up with Google Play and The Try Guys to create an epic YouTube training series getting fans ready for Pokemon GO Fest 2021.
The Challenge
Create the flagship piece of content driving awareness for Pokémon GO Fest, highlighting Google Play's exclusive rewards in anticipation of the event.
The Approach
An interactive series of 12 connected videos across YouTube, driving a flurry of user-generated social content in the week leading up to GO Fest.
The Results
With 5M+ views across 95 pieces of content, the series drove over 115,000 hours of watch time, with more than 50% of viewers watching past the intro video.
