Create the flagship piece of content driving awareness for Pokémon GO Fest, highlighting Google Play's exclusive rewards in anticipation of the event.
An interactive series of 12 connected videos across YouTube, driving a flurry of user-generated social content in the week leading up to GO Fest.
With 5M+ views across 95 pieces of content, the series drove over 115,000 hours of watch time, with more than 50% of viewers watching past the intro video.