Level Up with Stephen Curry
Elevating a New Generation
Stephen Curry lifts up a new generation of stars by raising their game and transforming unique challenges into superpowers.
The Idea
We gave six rising stars the surprise of a lifetime to meet their idol. Our goal was to showcase a new side of Curry and spotlight his mentorship of young athletes on and off the court.
The Production
Level Up took us across the country, as we followed our six athletes in their hometown before and after their life-changing encounter. We shot the entire series with limited availability during the NBA season, making every moment count.
The Reception
Level Up was a smash hit for Snap Originals and with Stephenβs 60m fans across social. The series debuted the week Stephen hosted the ESPYs, with a 100-foot billboard hanging in downtown LA.
