Level Up w/ Stephen Curry
A New Generation of Athletes
Steph lifts up young athletes by raising their game and transforming challenges into superpowers.
The Challenge
We gave six rising stars the surprise of a lifetime to meet their idol. Our goal was to showcase a new side of Curry and spotlight his mentorship of young athletes on and off the court.
The Approach
Level Up took us across the country, as we followed six athletes to their hometown before and after their life-changing encounter.
The Results
Level Up was a smash hit for Snap Originals and with Stephenβs 60m fans across social. The series debuted the week Stephen hosted the ESPYs, with a 100-foot billboard hanging in downtown LA.
