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Level Up with Stephen Curry

Elevating a New Generation

Stephen Curry lifts up a new generation of stars by raising their game and transforming unique challenges into superpowers.

The Idea

We gave six rising stars the surprise of a lifetime to meet their idol. Our goal was to showcase a new side of Curry and spotlight his mentorship of young athletes on and off the court.

The Production

Level Up took us across the country, as we followed our six athletes in their hometown before and after their life-changing encounter. We shot the entire series with limited availability during the NBA season, making every moment count.

The Reception

Level Up was a smash hit for Snap Originals and with Stephen’s 60m fans across social. The series debuted the week Stephen hosted the ESPYs, with a 100-foot billboard hanging in downtown LA.

Series Content


Series Content


On Social


@stephencurry30

Check out my show Level Up on @snapchat!l New episode today πŸ™ŒπŸ½

♬ original sound - Stephen Curry

On Social