We gave six rising stars the surprise of a lifetime to meet their idol. Our goal was to showcase a new side of Curry and spotlight his mentorship of young athletes on and off the court.
Level Up took us across the country, as we followed our six athletes in their hometown before and after their life-changing encounter. We shot the entire series with limited availability during the NBA season, making every moment count.
Level Up was a smash hit for Snap Originals and with Stephen’s 60m fans across social. The series debuted the week Stephen hosted the ESPYs, with a 100-foot billboard hanging in downtown LA.