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Universal Pictures x YouTube Campaigns

Hollywood Meets Creator Land
VIEWS 15M
ENGAGEMENTS 752K
IMPRESSIONS 300M

Our film marketing campaigns have proven that box office success starts on the small screen.

The Challenge

Drive audiences to the theater on opening weekends by harnessing the power of YouTube and its top Creators.

The Approach

From Pitch Perfect 2 to World of Warcraft, we partnered with Creators on breakthrough formats designed bring the films to life on the small screen.

The Result

Time and again, Creators over-delivered – to the tune of more than 200 organic IG posts on one campaign alone – and fired up their audiences for the film premieres.

Abba’s ‘Mamma Mia’ Video From 1975 Gets a Shot-for-Shot Remake From YouTube Stars

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Social Content


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We would follow you into Warcraft, @markipliergram.

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👌 #WarcraftIRL

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