Universal Pictures x YouTube Anthems
Hollywood Meets Creator Land.
VIEWS
15m+
ENGAGEMENTS
752k+
IMPRESSIONS
300m+
Our film marketing campaigns have proven that box office success starts on the small screen.
The Challenge
Drive audiences to the theater on opening weekends by harnessing the power of YouTube and its top Creators.
The Approach
From Pitch Perfect 2 to World of Warcraft, we partnered with Creators on breakthrough formats designed bring the films to life on the small screen.
The Results
Time and again, Creators over-delivered – to the tune of more than 200 organic IG posts on one campaign alone – and fired up their audiences for the film premieres.
