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Universal Pictures x YouTube Anthems

Hollywood Meets Creator Land.

Our film marketing campaigns have proven that box office success starts on the small screen.

The Challenge

Drive audiences to the theater on opening weekends by harnessing the power of YouTube and its top Creators.

The Approach

From Pitch Perfect 2 to World of Warcraft, we partnered with Creators on breakthrough formats designed bring the films to life on the small screen.

The Result

Time and again, Creators over-delivered – to the tune of more than 200 organic IG posts on one campaign alone – and fired up their audiences for the film premieres.

Abba’s ‘Mamma Mia’ Video From 1975 Gets a Shot-for-Shot Remake From YouTube Stars

More Videos

More Videos

Social Content

Social Content