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YouTube Originals x State of Pride

A Look at Pride Across America

A feature-length documentary portrait of the LGBTQ community through the lens of Pride.

The Challenge

YouTube looked to us to develop and produce their first ever feature length documentary to celebrate pride and put YouTube Originals on the map.

The Approach

Helmed by Oscar-winning filmmakers Rob Epstein and Jeffrey Friedman, State of Pride took an unflinching look at LGBTQ Pride, from the perspective of a younger generation.

The Results

Premiering at SXSW 2019, the documentary was later released on YouTube to the tune of over 3m views. Instead of being behind a paywall, State of Pride is one of the few free-to-watch YouTube Originals.

YouTube and filmmakers Rob Epstein and Jeffrey Friedman are partnering on State of Pride, an unflinching look at the significance of Pride 50 years after the historic Stonewall riots.

Social Content

Social Content