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YouTube Originals x State of Pride

A Look at Pride Across America
VIEWS 3.1M
SELECTION SXSW
BEST DOC GLAAD Awards
A feature documentary portrait of the LGBTQ community told through three very different Pride events and the diverse individuals for whom Pride has personal urgency.

The Challenge

YouTube looked to us to develop and produce their first ever feature length documentary to celebrate pride and put YouTube Originals on the map.

The Approach

Helmed by Oscar-winning filmmakers Rob Epstein and Jeffrey Friedman, State of Pride took an unflinching look at LGBTQ Pride, from the perspective of a younger generation.

The Results

Premiering at SXSW 2019, the documentary was later released on YouTube to the tune of over 3m views. Instead of being behind a paywall, State of Pride is one of the few free-to-watch YouTube Originals.

YouTube and filmmakers Rob Epstein and Jeffrey Friedman are partnering on State of Pride, an unflinching look at the significance of Pride 50 years after the historic Stonewall riots.

Social Content

View this post on Instagram

State of Pride just won the 2020 GLAAD Media Award in the "Outstanding Documentary" category! I am forever grateful for all the LGBTQ+ people across the country who opened their hearts and homes to share their stories, for the incredible team of LGBTQ+ leaders and allies who made this project possible, and for all of YOU for sharing so much love and support for the documentary. I got emotional today reflecting on State of Pride's journey around the world since our premiere at SXSW one year ago. This has literally been a dream come true and to be honored by GLAAD, an organization I so greatly respect and admire, is just beyond. Please swipe to view my acceptance speech, a sneak preview of what will be in GLAAD’s Virtual Awards Ceremony tomorrow evening. I dedicate this award to everyone who shared their heart and their story in the film. Thank you from the bottom of my heart. #glaadawards

A post shared by Raymond Braun (@raymondbraun) on

Social Content

View this post on Instagram

State of Pride just won the 2020 GLAAD Media Award in the "Outstanding Documentary" category! I am forever grateful for all the LGBTQ+ people across the country who opened their hearts and homes to share their stories, for the incredible team of LGBTQ+ leaders and allies who made this project possible, and for all of YOU for sharing so much love and support for the documentary. I got emotional today reflecting on State of Pride's journey around the world since our premiere at SXSW one year ago. This has literally been a dream come true and to be honored by GLAAD, an organization I so greatly respect and admire, is just beyond. Please swipe to view my acceptance speech, a sneak preview of what will be in GLAAD’s Virtual Awards Ceremony tomorrow evening. I dedicate this award to everyone who shared their heart and their story in the film. Thank you from the bottom of my heart. #glaadawards

A post shared by Raymond Braun (@raymondbraun) on

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