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YouTube Originals x YouChoose 2020

Your Vote, Your Way

YouChoose is a first-of-its-kind interactive experience that takes viewers on a journey to create their voting plan for the 2020 election, powered by YouTube’s most popular formats

The Task

YouTube Originals came to us with a challenge that many platforms faced in 2020 – how do you demystify the process of voting for millennial and gen z audiences in a way that’s accessible and non-partisan?

The Series

We developed and produced 21 videos that provided young voters with all the information they needed to cast their ballot. Each pathway in the interactive series was inspired by a popular YouTube format – cooking, trickshots, animation, and dance.

The Results

In the first two weeks following its launch, over 500,000 viewers charted their path through the interactive experience and the series emerged one of the pillars of YouTube’s voter outreach in a key election year.


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